The Company Current Production And Operation Management Conditions

SWOT Analysis Charts -Current Strength （S），Weakness （Es），Opportunity （Ies）， and Threat   （S）of  the Company 

A SWOT analysis can be carried out for a product , place , industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit.Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.

·        Strengths: characteristics of the business or project that give it an advantage over others

·        Weaknesses: are characteristics that place the team at a disadvantage relative to others

·        Opportunities: elements that the project could exploit to its advantage

·        Threats: elements in the environment that could cause trouble for the business or project

Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. First, the decision makers should consider whether the objective is attainable, given the SWOTs. If the objective is not attainable a different objective must be selected and the process repeated. Users of SWOT analysis need to ask and answer questions that generate meaningful information for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful and find their competitive advantage.

The Limpahan Annur Enterprise has their own strength in the industry of traditional malay snack . We think an objective point of view, in fact, every kind of business has its special or unique and strong. No one would be willing to invest a sum of money to the lifeless industry. Every company has a certain strength, this company is that they open up a traditional local industries. They have actual traditional recipes and local rich resources. This is a strength that we can not ignore. In fact, the owner are very aware that companies to offer traditional commercial business has been gradually replaced by modern industrial. The owner of the company adhere to the low-cost low-profit. She think this is a good opportunity. She also believes she can step by step to make their companies towards the pinnacle of success.

In addition , Every kind of business actually has his place of strength necessary and has his weaknesses. The owner think that the current health of people living busy fashion, customers will question the health of their products. In addition, the cost of living on the compact will affect their sales.

According to the business owner said that , they rarely compete in Tesco, they only need to competition with the others company who was business outside the Tesco. They also have something that can not be ignored is Tesco also has selling some snacks. Their company needs to competition with this large company .

Threat is there in every industry, in order to overcome these threats merchants who will face many problems. The owner said that , their business is facing the threats in the beginning of their business because there is no fixed customers and many types of snacks so that their companies are facing funding shortfalls. In addition , Tesco was originally a diversified company offering cheap, It makes their companies must highlight their products so that the customer can be compared. Otherwise, customers will prefer to buy in the Tesco and not their small kiosk who was rent from the Tesco .